Never Waste Money On Facebook Ads Again With Campaign Budget Optimization
The number one pain point brands new to Facebook advertising (and those that are looking to scale their campaigns) experience is testing new ad sets. Especially if you're starting out with a small budget, every day you run a new ad set that doesn't succeed eats up the money you could be spending on new ones.
Facebook knows of this problem all to well, and they've developed a solution that takes the guess work out of testing new ad sets and does it all for you.
It's called Campaign Budget Optimization
According to Facebook, "Using campaign budget optimization, advertisers can set one central campaign budget to optimize across ad sets by distributing budget to the top performing ad sets in real time."
Whereas you previously would have set up your new ad sets with a set budget, say $10 each, and manually checked them to see which were performing best, Campaign Budget Optimization lets you set a budget on the Campaign Level and Facebook takes care of the rest.
Here's How It Works
When you're setting up a new campaign on Facebook, you will now see a new option beneath where you input your Campaign Name called Budget Optimization.
Turn it on.
This will prompt you to set a campaign budget. If you like to test new ad sets at $10 each, and you have 10 new ad sets, you can set this to $100.
From there, you can go on adding the ad sets into the campaign like you normally do.
From the second you turn it on, Campaign Budget Optimization works in real time to determine the best performing ad sets, making the most efficient use of your ad dollars.
This eliminates the need for you to go in and manually shift budgets to performing ad sets and increases your return on ad spend, all automatically.
What We've Found
Here at Jeero, we've also implemented Campaign Budget Optimization on established ad accounts as a testing ground. Now, every new ad sets we want to test get placed into a Campaign with an optimized budget.
Those that perform get moved into existing campaigns already running.
Based on our initial testing, we've found this approach to work with new ad sets that don't have any advertising history. When we played around with Campaign Budget Optimization with existing ad sets, Facebook seemed to favor ad sets with history versus new ones.
Give it a go and let us know how it works for you!